Welcome to Newalla Fish Company! Our mission is to provide private pond and lake owners with an exciting sport fish experience by offering top-quality pond-ready fingerlings that are raised specially for private waters. Our unique approach involves maintaining focus on creating pond-ready hybrid striped bass and domesticated striped bass, allowing us to produce a true pond-ready sport fish with exceptional performance without risk of invasive effects, disease or bacterial contamination.

At Newalla Fish Company, we don't deal in multiple species like giant fish farms do, because we believe in the value of focused discipline. Instead, we use state-of-the-art recirculating aquaculture systems to create the most powerful and sought-after sport fish fingerlings on the market. We carefully tune their performance to ensure they are ready to thrive in private waters, even in the smallest ponds. Our fish are incredibly powerful from the start, and our customers enjoy lasting success through effective communication and support.

Newalla Fish Company is owned and operated by Brent Kernes, a fishing enthusiast with a lifelong passion for growing big fish in private ponds. Brent's journey in the fishing industry started in the early 1990s, when he was just a boy scraping barnacles off boat hulls and pumping gas at marinas. He eventually landed a job on commercial fishing rigs off the Atlantic Coast, working on crabbing and shrimping vessels. In his 20s, Brent began building custom fishing rods for charter and competitive fishing rigs in the professional king mackerel and largemouth circuits, fueling his passion for the sport.

Brent's work in the fishing industry was put on hold when he served in the military for 13 years, developing a new perspective before being discharged as a wounded warrior in Oklahoma in 2011. He then turned his attention back to aquaculture and started working with Hybrid Striped Bass in small ponds in Oklahoma in 2012. Brent holds a Master's in Business from Columbia Southern University and a Certificate in Executive Data Science from Johns Hopkins University. As a lifelong learner, he always learning leading experts in the aquaculture industry. His commercial fishing experience, combined with his education, has set the stage for the successful development of a new recreational pond fish market that is gaining popularity throughout the United States.